A year in the life of a gamer.
Wunderman knows how to get data. That's kinda their thing. So what better way to do a year end round up of an Xbox gamer than by overwhelming them with so. many. stats. Millions of fans from all over the world loved it. The click-to-open rates exceeded benchmarks by 122%, and there were over a thousand press mentions covering the campaign. Watch the video to see the stuff.
Won Gold and Silver Addys, Bronze IAB