Tree huggers unite.
This hippie, who actually makes her own deodorant, was pretty skeptical about doing work for the Washington Forest Protection Association, butttttttt....the more I researched what they do and how they actually help SAVE our beautiful Earth, the more passionate I became about this project. The client's ask was to show leery voters (like me) that they actually do good stuff, like grow 52 million trees every year. With that said, More Than a Forest was born. Cue the homepage, billboards, radio, and videos, please.