The game before the game.
We were tasked to reach out to the most loyal Halo gamers 6 months before Halo 5: Guardians was released. We had an email idea that would reach the world without including a buy button, a Halo logo, not even an image of Master Chief standing with his chest puffed up. How? Watch the video. Scroll through the email. Do it all.
Won 4 Gold Addys, 2 Silver IABs
The email:
The pièce de résistance:
From the fans:
“HUNTtheTRUTH is amazing I love the whole campaign, ads, audio and this”
“A new trailer, maybe? God damn the marketing for this game is awesome.”
“Watching the #HUNTtheTRUTH stuff going on right now is super fun”
“Those crafty buggers hid an image on a Black Ops 3 Xbox Wire post”